Brahmastra Economics - Hit or Flop, Detailed Analysis

Brahmastra might be doing good business at the box office so far, but the question arises whether the film is a HIT or FLOP? As it is carrying a huge budget, whether the makers have recovered their investment or not. Will the film entitle losses or the makers will make some decent profit from the film?

There is no official announcement on the budget. But as per our estimates, the film's landing cost is around INR 410 crores approx. That is massive and it is easily the costliest film ever made in Bollywood.

Now coming to recoveries. The film has recovered around INR 210 crores non-theatrically. Film's satellite rights are sold for around INR 55 crores approx to Star. Film's digital rights are sold to Disney Plus Hotstar for INR 125 crores approx. Music rights of the film are sold for INR 30 crores approx. Again these are estimates and the actual recovery amount may vary a bit. 

Now coming to the theatrical recoveries. The film has managed a distributor share of INR 105 crores (219 NBOC so far) approx from India so far. In addition, the film has managed a distributor share of INR 38-39 crores (INR 96-96.5 crores gross business from Overseas) Overseas so far. It means the film has recovered 143-144 crores approx as theatrical returns globally. 

By the end of its theatrical run film is expected to have a theatrical return of INR 115-120 crores (INR 240-250 cr NBOC) from India and another 44-45 crores (110 cr GBOC) from Overseas. It means the total theatrical returns expected is INR 159-165 crores approx globally.

Makers of Brahmastra have recovered around INR 353-354 crores approx so far. At the end of its theatrical run worldwide film is expected to recover around INR 369-375 crores approx. It means makers will entitle losses of around 35-41 crores approx when all recoveries are taken into consideration. 

But again there is a twist. It came to light that around INR 75-100 crores of the overall budget of 410 crores can be reused in Brahmastra Part 2 and Part 3. In easy words, it can be said to be the cost of assets that can be used in future Brahmastra parts and spin-offs. If we exclude this budget from the overall Brahmastra cost then its landing cost stands at INR 325 crores approx. In that case, the makers are going to make a profit of INR 44-50 crores, when both theatrical and non-theatrical returns are considered.

After going through everything related to Brahmastra economics. We think that the film will attain HIT status once film crosses 250 cr NBOC in India. It means at around 255-260 cr NBOC, the film can be said as a HIT. As the film is likely to do a business of 240-250 cr NBOC in India, it means it will emerge as a SUCCESS (Above Average/ Semi Hit) at the box office in the final verdict. Flop is now out of the question as the film has already accumulated 220 cr NBOC so far and has already attained the AVERAGE verdict.

Brahmastra Economics - 

Brahmastra Budget - INR 410 crores (Including P&A)

Non-Theatrical Revenues -

Satellite + Digital  - INR 180 crores approx

Music - INR 30 crores

Theatrical Revenues (so far) - 

India - INR 105 crores approx so far

Overseas - INR 38-39 crores approx so far

Total Theatrical Returns (so far) - INR 143-144 crores

Theatrical Revenues expected (Lifetime Theatrical Business) - 

India - INR 115-120 crores approx

Overseas - INR 44-45 crores approx

Total Theatrical Returns (Expected) - INR 159-165 crores approx

Total Amount Recovered (so far) - INR 353-354 crores approx

Total Amount Recovered (Expected) - INR 369-375 crores approx

Verdict - Expected to be a Success (Above Average or Semi Hit)