Runway 34 had a disappointing run at the box office in the first six days. The story remains the same for day 7 (Thursday) as the film has registered low occupancy. The sad part is that film failed to even take the benefit of EID and post-EID factors.
When samples of Thursday are compared to Wednesday a drop of around 15% is seen. Drop is ok, but the problem is the collections, which are at a very low level.
The early trend suggests Runway 34 Seventh Day Collection is heading towards a 1.75 crore nett range. These are early estimates and the final count for the day may vary. Thus, the film's first week of business is heading towards a extremely poor 23-23.25 crore nett range. Collections are bound to get further hit on 2nd Friday as there is a new release in Doctor Strange.
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