Attack Friday (Day 1) Collection Update for Morning Shows

Attack has taken a very slow start at the box office on opening Friday (day 1) as early samples of morning shows are coming in. There is no concern with a slow start in the morning if the film manages to push its business in the second half of the day. Limited growth will only be a concern. Let's see how thing unfolds from evening onward.

Attack has opened with 10-15% occupancy in the morning shows today. Occupancy is low at this moment. The film will need a big push in occupancy in the latter half of the day to put up a decent total for the day.

Attack has got a decent screening despite facing big opposition in RRR. The Kashmir Files is into week four and hence that will not have any adverse effect on the box office performance of Attack.

Attack will take a word of mouth opening as initial trends are seen. Hence, audience word of mouth is extremely important. As for critic's word of mouth. It doesn't matter whether it is on the positive or negative side as they have zero effect on the box office collections of the film.