Chandigarh Kare Aashiqui had a dull start to its box office campaign on the first day. The film opened to below-par numbers on Friday but has the potential to grow through the weekend. If the film registers growth on Saturday and Sunday, it can still put up a decent first weekend total.
Chandigarh Kare Aashiqui has collected 3.75 crore net approx on day one. The actuals are slightly less than our estimates predicted yesterday and the reason is that film was a no-show in mass-dominated centers. That is a worrying factor. Film collected mostly in the multiplexes.
On the First Day, all India occupancy was around 10-12% which is below average. Northern belt registered better occupancy whereas the rest of India was poor. Looks like most of the film collection will come from the northern belt now.
CKA word of mouth is awaited at this moment. Initial word of mouth is mixed to positive. Critic reviews are mostly on the positive side. CKA is made on a unique concept and because of that also family audiences may skip the film. Let's see how thing unfolds on Saturday (2nd day) now.
Chandigarh Kare Aashiqui First Day Collection - 3.75 crore net
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