Love Aaj Kal First Day (Friday) Box Office Collection Report, Good Start

Love Aaj Kal has taken a good start at the box office on opening Friday (1st day). The film has also got a boost from Valentine's Day and it showed in the business. It will be interesting to see whether the film can see growth on Saturday and Sunday or not.

Love Aaj Kal has collected a very well 12.4 crore net approx on day one. The film did very well in multiplexes whereas business in the single screen was below average to average. The film did well in metros and a few big cities whereas in the rest of India it is below par.

Love Aaj Kal has received extremely mixed reviews from critics. That is not an issue as one can't take critics seriously. But the bigger problem is that the film has received negative to a mixed report from theater-going audiences. If we go by the initial audience report then it is one of the worst in recent times. That is a big concern and it might impact the box office business in the coming days.

With such a good start, Love Aaj Kal should now aim for 38-40 crore net for the weekend at least. But seeing the audience feedback it will be a tough task ahead as the film may fail to see the necessary growth on Saturday and Sunday. Even a limited jump on days 2 and 3 will take the film to 40 crore net range. We will have some idea on the trend by the end of Saturday for sure.